Case Simulations - Case Studies Evolved
Cases studies are the bedrock of college business and marketing classes.
Case Simulations are the natural evolution of case studies,
designed for today’s digitally native students.
Cases studies are the bedrock of college business and marketing class. Case Simulations are the natural evolution of case studies, designed for today’s digitally native students.
With Case Simulations, students learn business concepts by taking control of a virtual business. Totally modular and with virtually no setup time, Case Simulations bring the engagement of simulation to any part of your course — without changing your syllabus.
With Case Simulations, students learn business concepts by taking control of a virtual business. Totally modular and with virtually no setup time, Case Simulations bring the engagement of simulation to any part of your course — without changing your syllabus.
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Meet the Collections
Designed for 2-year and 4-year undergraduate courses
Virtual Business - College (VB College) will feature multiple collections of Case Simulations.
Available now: The Marketing Collection
Coming soon: Collections for Hospitality, Management, Sports Management, and more.

Preview the Case Sims
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I thought the simulation was fantastic. I understand how a business works much better now that I have completed it.

I found the simulation much easier to understand and keep track of the concepts as opposed to an online lecture or textbook reading.

I got to take part in and visually see how each part of the business controls different functions and how these functions affect the overall business and profit.
Students Love 'Em
Perfect Fit for Millenials
Students give high marks to courses using simulations. Read comments from over 150 students reviews.
Flexible & Affordable
Ala Carte Assignments
No need to rewrite the syllabus. Just plug case simulations in as better homework assignments. Prices start at just $6.99 and top out at $54 for 13 case sims, 2 projects and enough written content to replace your textbook. Check the boxes in the calculator to see your discounts.
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Uptime Stats
Rock Solid Delivery
Personal Support
We serve more simulation-based educational content than any company - from classrooms to Fortune 500 companies. And every professor gets a personal contact for course support.
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Available Case Simulations
Marketing Collection
Marketing Ethics
VideoBriefing
Students work as the General Manager for a football franchise. The struggling franchise needs impact players, but available players have off field issues. Students grapple with community/fan perception of ethical standards as they pursue success without selling out their own values.
More...


Topics Covered
Business ethics, frameworks for ethical decision-making, ethics vs. profits, community norms and ethics, multiple constituencies in ethical dilemmas

Appropriate Courses
Intro to Marketing, Principles of Marketing, Business Ethics, Management, Intro to Business, Sports Management

Included Written Content
The Role of Ethics in Marketing, The Challenge of Ethics, Does It Pay to Be Ethical, Common Ethical Dilemmas in Marketing, Frameworks for Making Ethical Decisions, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Consumer Behavior
VideoBriefing
Students take over as the new store manager of E-tronics, an electronics retailer that is struggling because its policies have ignored fundamentals of consumer behavior. Students must redo the store layout and manage selling staff to meet a specific profit goal.
More...


Topics Covered
Consumer buying behaviors such as needs, impulse purchases and complementers, effects of consultative selling, different types of purchase decisions, reading financial statements.

Appropriate Courses
Intro to Marketing, Principles of Marketing, Consumer Behavior, Entrepreneurship, Retailing, Intro to Business

Included Written Content
Types of Decisions, The Consumer Decision-Making Process, Internal and External Influences, The Influence of a Salesperson on the Decision-Making Process, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Business-to-Business Marketing
VideoBriefing
Students experience the complexity of business to business marketing as they learn to analyze cost structure, assess capacity and evaluate business opportunities for a high-end bicycle manufacturing business. Ultimately, they must win business and earn a target profit.
More...


Topics Covered
Complexity of B2B commerce, internal/external coordination in B2B marketing, importance of relationships, cost estimating and B2B pricing, quotes and bidding in inter-company sales

Appropriate Courses
Intro to Marketing, Principles of Marketing, Business-to-Business Marketing, Intro to Business

Included Written Content
Types of B2B Buyers, The B2B Buying Process, Types of Decisions and the Role of the Seller, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Market Segmentation
VideoBriefing
A Fire Island, NY venue has lined up summer bands, but now needs targeted, cost-effective promotion. Students research and compare traditional media and social media options for reaching segments most likely to attend. Their performance measure is total attendance within a set ad budget.
More...


Topics Covered
Types of market segments, analysis to identify segments, why segmentation makes marketing more effective and more efficient, why social media advertising works well with segmentation

Appropriate Courses
Intro to Marketing, Principles of Marketing, Advanced Marketing/Strategy, Sports & Entertainment Marketing

Included Written Content
The Importance of Market Segmentation, Bases for Segmentation, STP Strategy, Segmentation and Social Media, Segmentation Example, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Market Research
VideoBriefing
Stevensburg University wants to generate revenue from concerts at its stadium. Students are tasked with researching the community and possible bands to find optimal matches. Using primary and secondary research, they pursue a concert attendance goal.
More...


Topics Covered
Primary market research, secondary market research, using research to make marketing decisions, cross-tabulation & analyzing survey data

Appropriate Courses
Intro to Marketing, Principles of Marketing, Market Research & Analysis, Sports & Entertainment Marketing, Statistics

Included Written Content
An Overview of Market Research, A Changing Industry, The Marketing Research Process, Types of Data, Research Methods, Analyzing Primary Data, Analyzing Secondary Data, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Product
VideoBriefing
Students assume the role of marketing liason to the design team for a fashion manufacturer. They review trends on social media and create product designs to meet the trends. By creating on-trend designs, at affordable costs, they work to meet a sales target.
More...


Topics Covered
Research to inform product design, product design, cost considerations in design, product variety, sales data as feedback on design

Appropriate Courses
Intro to Marketing, Principles of Marketing, Product Management & Developmet, Entrepreneurship, Intro to Business, Fashion Marketing

Included Written Content
The First "P", Product Mix, The New Product Development Process, The Product Life Cycle, The Four Phases of the PLC, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Services Marketing
VideoBriefing
Students become marketing consultants for the Westwood hotel chain with an underperforming property. They allocate a budget to advertising, engage in PR activities, and adjust key service policies. Their goal is an increase in their 'balanced scorecard.'
More...


Topics Covered
How services differ from products, importance of people in services marketing, specific media and options for services marketing, why PR is a natural fit for services marketing

Appropriate Courses
Intro to Marketing, Principles of Marketing, Service Industry Marketing, Public Relations, Entrepreneurship, Hospitality Marketing & Management

Included Written Content
The Importance of Services, Goods vs. Services, How Do Consumers Evaluate Services?, Services and Social Media Feedback, Marketing Implications, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Place - Location & Distribution
VideoBriefing
Students are sent to scout a city for the best location for a new sporting goods outlet. They must consider rent, proximity to target customers, and competition in choosing the best location. Stores "auto-run" after students choose locations to test their selections.
More...


Topics Covered
Importance of location, considerations in finding a location, rents and commercial leasing, competition, analyzing financial results

Appropriate Courses
Intro to Marketing, Principles of Marketing, Entrepreneurship, Retailing, Intro to Business, Physical Distribution

Included Written Content
Distribution Strategies; Location, Location, Location;Trade Area Analysis; Summary; Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Promotion - Advertising & Analytics
VideoBriefing
As Director of Advertising for a retailer, students are tasked with analyzing the ROI of a number of advertising channels - from traditional media to digital email-based promotion. Students then apply their analysis to meet a profit goal while staying within a budget.
More...


Topics Covered
Analyzing advertising options, advertising budgets, understanding costs (CPM), computing return on investment (ROI), mixing advertising media, role of offers and discounts, email advertising metrics and cautions

Appropriate Courses
Intro to Marketing, Principles of Marketing, Advertising & Promotion, Principles of Retailing, Entrepreneurship, Retailing, Intro to Business

Included Written Content
An Overview of Advertising, The Role of Advertising in Integrated Marketing Communications, Budgeting for Advertising, Creative Decisions, Media Decisions, Measuring Advertising Effectiveness, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Sales
VideoBriefing
Students become the Group Sales Manager for the Blake Hotel. The Blake depends on sales of rooms, meeting space and banquets to corporate, government and social groups. Students must build a pipeline, create quotes, and win bids to make a sales goal.
More...


Topics Covered
Reviewing prospects, preparing bids, understanding delivery capability, differentiating customers, maintaining a prospect pipeline, costing and profitability

Appropriate Courses
Intro to Marketing, Principles of Marketing, Entrepreneurship, Sales Management, Salesmanship, Intro to Business

Included Written Content
Types of Salespeople, Consultative Selling and Relationship Building, Presentation Styles in Professional Selling, The Sales Process, Dealing with "No," Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Promotion - Social Media & Web Marketing
VideoBriefing
Zena, a trendy retailer, needs a VP of Social and Web Marketing. Students take on this role and follow fashion trends online, post key items to social media (a simulated Instagram-like site), jump on viral trends, and manage featured items on their simulated website--all toward meeting a challenging sales goal.
More...


Topics Covered
Using social media for market research, promoting products via social media, social media metrics, exploiting "viral" situations, website marketing and its effects, analyzing results of social marketing

Appropriate Courses
Intro to Marketing, Principles of Marketing, Social Media Marketing, Digital Marketing, Ecommerce, Intro to Business

Included Written Content
The Importance of Online Marketing, The Role of a Company's Website, Characteristics of an Effective Website, Types of Social Media, Tracking the Effectiveness of Social Media & Web Marketing, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Pricing - Fundamentals
VideoBriefing
SafeMart is opening a new supermarket and students must set prices. They set storewide margins to balance volume and profit. They then optimize prices for particular price elastic and inelastic goods in the store.
More...


Topics Covered
Pricing methodologies, mark-up and margin, price elasticity, elastic and inelastic products, profit maximizing prices

Appropriate Courses
Intro to Marketing, Principles of Marketing, Entrepreneurship, Intro to Business, Principles of Retailing

Included Written Content
Pricing Objectives, Factors Influencing Price, Pricing Strategies, Methods for Setting Price, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Pricing - Yield Management Pricing
VideoBriefing
Students take on the role of Revenue Manager for the Commodore Hotel. With some nights sold out and others near empty, the Commodore needs yield management pricing to maximize revenue. Students apply yield management concepts to meet a revenue target.
More...


Topics Covered
Nature and goal of yield management pricing, businesses where it works best, pricing for low demand situations, pricing for profit in high demand situations, tracking results and using feedback

Appropriate Courses
Intro to Marketing, Principles of Marketing, Intro to Business, Service Industry Marketing, Sports & Entertainment Management, Advanced Marketing/Strategy

Included Written Content
The Rise of Yield Management, An Overview of Yield Management, Applying Yield Management, Revenue Management Cycle, Yield Management in Action, Possible Issues with Yield Management, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Marketing VP - Retail
VideoBriefing
In this comprehensive project, students are the VP of Marketing of a fully functioning retail store. Their decisions on product, price, place, promotion, and people determine success or failure. Students use quantitative reports and qualitative feedback from customers and employees to adjust their strategies and tune their operations. To meet the profit goal, they must have a logical, consistent, and complete marketing plan.
More...


Topics Covered
All aspects of an integrated marketing plan. Price, promotion, place, product, people, customer feedback, financial results. The emphasis is on creating a plan where all the pieces fit together and support each other. There is no single solution. A coherent plan where all the parts align will achieve the profitability goal. Many specific aspects of the retail industry are covered.

Appropriate Courses
Intro to Marketing, Principles of Marketing, Principles of Management, Principles of Retailing, Entrepreneurship, Intro to Business, Advanced Marketing/Strategy

Included Written Content
NA

Estimated Time:
4-8 hours
Price Before Discounts:
$19.99
Marketing VP - Sports & Entertainment
VideoBriefing
This comprehensive project teaches marketing in the context of the sports & entertainment industry. Students cover major marketing topics as they pursue a profit goal running and marketing a pro football franchise. As owners of the stadium, they also boost profits with revenue from concerts between games. From market research, to players, to ticket prices, to promotions, and to concessions, students have complete control.
More...


Topics Covered
All aspects of an integrated marketing plan. Price, promotion, place, product, people, customer feedback, financial results. The emphasis is on creating a plan where all the pieces fit together and support each other. There is no single solution. A coherent plan where all the parts align will achieve the profitability goal. Many specific aspects of the sports and entertainment industry are covered.

Appropriate Courses
Intro to Marketing, Principles of Marketing, Principles of Management, Entrepreneurship, Intro to Business, Sports Management, Sports Marketing, Entertainment Marketing

Included Written Content
NA

Estimated Time:
4-8 hours
Price Before Discounts:
$19.99
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