VIRTUAL BUSINESS RETAILING
Virtual Business – Retailing teaches students the business basics of retailing and exposes the secrets of the retail industry. Students learn the tough business decisions that impact their common shopping experiences – why stores are located where they are, how stores decide to price products, etc. This sim is ideal for teaching marketing, entrepreneurship and intro to business.
In Virtual Business – Retailing, students start by working with a familiar grocery/convenience store. As their retail knowledge deepens, students begin to manage sporting goods and electronics retailers. Students learn promotion and marketing strategies including how to use both traditional media along with new options such as social media campaigns. Students can fully design the retail layout of their stores. Grocery stores highlight perishables; sports stores highlight seasonality; electronics stores highlight personal selling. The “Mega-Mogul” project lets advanced students establish a retail empire of multiple stores in multiple product categories. Newly improved multiplayer mode offers the option for students to compete in class or from home.
Video Tour
Lessons Include
- Market Research
- Product
- Place
- Pricing
- Promotion – Traditional
- Promotion – Email
- Staffing, Selling & Customer Service
- Purchasing & Inventory Control
- Merchandising
- Security & Risk Management
- Financing & Business Planning
- Retailing Mogul
- Extra Credit: Turnaround
- Extra Credit: Mega Retailing Mogul
Student Testimonials
Cayden
Irondequoit High School
Cayden compares her experiences at a professional sport event to what she learned through the Knowledge Matters Virtual Simulations. She enjoyed seeing how what she learned applied in the real world. Cayden also explains how she is motivated to take her career in a certain direction thanks to the simulations.
Marley
Hoover High School
Marley describes how she was able to apply what she learned through the Knowledge Matters simulations to her retail experience working at Forever 21. The Simulations excite her about learning business through fashion and retail since that is something she is passionate about.