Virtual Business - Retailing is our bestselling sim of all-time. Teenagers love to shop, and this online simulation teaches students the business basics and exposes the secrets of retailing. Students learn the tough business decisions that impact their common shopping experiences - why stores are located where they are, how stores decide to price products, etc. This sim is ideal for teaching Marketing, Entrepreneurship and Intro to Business.
With Virtual Business - Retailing, students start with a familiar grocery/convenience store. As their retail knowledge deepens, students later manage sporting goods and electronics retailers. Students learn promotion/marketing strategies including traditional media and new options such as email campaigns. Students can fully design the retail layout of their stores. Grocery stores highlight perishables; sports stores highlight seasonality; electronics stores highlight personal selling. The "Mega-Mogul" project lets advanced students establish a retail empire of multiple stores in multiple product categories. Newly improved multiplayer mode lets students compete in class or from home, at your option.