Case Simulations - Case Studies Evolved
Cases studies are the bedrock of college business and marketing classes.
Case Simulations are the natural evolution of case studies,
designed for today’s digitally native students.
Cases studies are the bedrock of college business and marketing class. Case Simulations are the natural evolution of case studies, designed for today’s digitally native students.
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With Case Simulations, students learn business concepts by taking control of a virtual business. Totally modular and with virtually no setup time, Case Simulations bring the engagement of simulation to any part of your course — without changing your syllabus.
With Case Simulations, students learn business concepts by taking control of a virtual business. Totally modular and with virtually no setup time, Case Simulations bring the engagement of simulation to any part of your course — without changing your syllabus.
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Data Visualization
4 Year and 2 year Colleges
Hybrid, online, or in-person class use
The Dedman School of Hospitality at Florida State University has integrated Case Simulations into their classes and students have responded enthusiastically.
You've Never Seen Simulations Like This
Case Simulations - In Action
Learn how the Dedman School of Hospitality at Florida State University is utilizing the entire Case Simulations' Marketing Collection.
Case Simulations - A Look Inside
Kelly Slough, VP of Engineering at Knowledge Matters, explains why Case Simulations are unlike any marketing simulations you may have seen before.
I thought the simulation was fantastic. I understand how a business works much better now that I have completed it.

I found the simulation much easier to understand and keep track of the concepts as opposed to an online lecture or textbook reading.

I got to take part in and visually see how each part of the business controls different functions and how these functions affect the overall business and profit.
Students Love 'Em
Perfect Fit for Millenials
Students give high marks to courses using simulations. Read comments from over 150 students reviews.
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A la Carte Assignments
No need to rewrite the syllabus. Just plug case simulations in as better homework assignments. Check the boxes in the calculator to see your discounts.
Pricing Note: On December 1, the base price for case sims will change from $6.99 to $9.99. Still incredibly cheap! Case sim projects will remain $19.99. If you would like to lock in today's prices, contact your sales representative to set up your course now. There will also be a $25 minimum price per student to cover setup, administration, and support costs. Your sales representative can suggest additional case simulations to include if this is a concern.
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We serve more simulation-based educational content than any company - from classrooms to Fortune 500 companies. And every professor gets a personal contact for course support.
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Available Case Simulations
Marketing Collection
Marketing Ethics Video
Marketing Ethics Briefing
Marketing Ethics
Marketing Ethics VideoMarketing Ethics Briefing
Students work as the General Manager for a football franchise. The struggling franchise needs impact players, but available players have off field issues. Students grapple with community/fan perception of ethical standards as they pursue success without selling out their own values.
More...


Topics Covered
Business ethics, frameworks for ethical decision-making, ethics vs. profits, community norms and ethics, multiple constituencies in ethical dilemmas

Appropriate Courses
Intro to Marketing, Principles of Marketing, Business Ethics, Management, Intro to Business, Sports Management

Included Written Content
The Role of Ethics in Marketing, The Challenge of Ethics, Does It Pay to Be Ethical, Common Ethical Dilemmas in Marketing, Frameworks for Making Ethical Decisions, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Consumer Behavior Video
Consumer Behavior Briefing
Consumer Behavior
Consumer Behavior VideoConsumer Behavior Briefing
Students take over as the new store manager of E-tronics, an electronics retailer that is struggling because its policies have ignored fundamentals of consumer behavior. Students must redo the store layout and manage selling staff to meet a specific profit goal.
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Topics Covered
Consumer buying behaviors such as needs, impulse purchases and complementers, effects of consultative selling, different types of purchase decisions, reading financial statements.

Appropriate Courses
Intro to Marketing, Principles of Marketing, Consumer Behavior, Entrepreneurship, Retailing, Intro to Business

Included Written Content
Types of Decisions, The Consumer Decision-Making Process, Internal and External Influences, The Influence of a Salesperson on the Decision-Making Process, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Business-to-Business Marketing Video
Business-to-Business Marketing Briefing
Business-to-Business Marketing
Business-to-Business Marketing VideoBusiness-to-Business Marketing Briefing
Students experience the complexity of business to business marketing as they learn to analyze cost structure, assess capacity and evaluate business opportunities for a high-end bicycle manufacturing business. Ultimately, they must win business and earn a target profit.
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Topics Covered
Complexity of B2B commerce, internal/external coordination in B2B marketing, importance of relationships, cost estimating and B2B pricing, quotes and bidding in inter-company sales

Appropriate Courses
Intro to Marketing, Principles of Marketing, Business-to-Business Marketing, Intro to Business

Included Written Content
Types of B2B Buyers, The B2B Buying Process, Types of Decisions and the Role of the Seller, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Market Segmentation Video
Market Segmentation Briefing
Market Segmentation
Market Segmentation VideoMarket Segmentation Briefing
A Fire Island, NY venue has lined up summer bands, but now needs targeted, cost-effective promotion. Students research and compare traditional media and social media options for reaching segments most likely to attend. Their performance measure is total attendance within a set ad budget.
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Topics Covered
Types of market segments, analysis to identify segments, why segmentation makes marketing more effective and more efficient, why social media advertising works well with segmentation

Appropriate Courses
Intro to Marketing, Principles of Marketing, Advanced Marketing/Strategy, Sports & Entertainment Marketing

Included Written Content
The Importance of Market Segmentation, Bases for Segmentation, STP Strategy, Segmentation and Social Media, Segmentation Example, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Market Research Video
Market Research Briefing
Market Research
Market Research VideoMarket Research Briefing
Stevensburg University wants to generate revenue from concerts at its stadium. Students are tasked with researching the community and possible bands to find optimal matches. Using primary and secondary research, they pursue a concert attendance goal.
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Topics Covered
Primary market research, secondary market research, using research to make marketing decisions, cross-tabulation & analyzing survey data

Appropriate Courses
Intro to Marketing, Principles of Marketing, Market Research & Analysis, Sports & Entertainment Marketing, Statistics

Included Written Content
An Overview of Market Research, A Changing Industry, The Marketing Research Process, Types of Data, Research Methods, Analyzing Primary Data, Analyzing Secondary Data, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Product Video
Product Briefing
Product
Product VideoProduct Briefing
Students assume the role of marketing liason to the design team for a fashion manufacturer. They review trends on social media and create product designs to meet the trends. By creating on-trend designs, at affordable costs, they work to meet a sales target.
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Topics Covered
Research to inform product design, product design, cost considerations in design, product variety, sales data as feedback on design

Appropriate Courses
Intro to Marketing, Principles of Marketing, Product Management & Developmet, Entrepreneurship, Intro to Business, Fashion Marketing

Included Written Content
The First "P", Product Mix, The New Product Development Process, The Product Life Cycle, The Four Phases of the PLC, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Services Marketing Video
Services Marketing Briefing
Services Marketing
Services Marketing VideoServices Marketing Briefing
Students become marketing consultants for the Westwood hotel chain with an underperforming property. They allocate a budget to advertising, engage in PR activities, and adjust key service policies. Their goal is an increase in their 'balanced scorecard.'
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Topics Covered
How services differ from products, importance of people in services marketing, specific media and options for services marketing, why PR is a natural fit for services marketing

Appropriate Courses
Intro to Marketing, Principles of Marketing, Service Industry Marketing, Public Relations, Entrepreneurship, Hospitality Marketing & Management

Included Written Content
The Importance of Services, Goods vs. Services, How Do Consumers Evaluate Services?, Services and Social Media Feedback, Marketing Implications, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Place - Location & Distribution Video
Place - Location & Distribution Briefing
Place - Location & Distribution
Place - Location & Distribution VideoPlace - Location & Distribution Briefing
Students are sent to scout a city for the best location for a new sporting goods outlet. They must consider rent, proximity to target customers, and competition in choosing the best location. Stores "auto-run" after students choose locations to test their selections.
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Topics Covered
Importance of location, considerations in finding a location, rents and commercial leasing, competition, analyzing financial results

Appropriate Courses
Intro to Marketing, Principles of Marketing, Entrepreneurship, Retailing, Intro to Business, Physical Distribution

Included Written Content
Distribution Strategies; Location, Location, Location;Trade Area Analysis; Summary; Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Promotion - Advertising & Analytics Video
Promotion - Advertising & Analytics Briefing
Promotion - Advertising & Analytics
Promotion - Advertising & Analytics VideoPromotion - Advertising & Analytics Briefing
As Director of Advertising for a retailer, students are tasked with analyzing the ROI of a number of advertising channels - from traditional media to digital email-based promotion. Students then apply their analysis to meet a profit goal while staying within a budget.
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Topics Covered
Analyzing advertising options, advertising budgets, understanding costs (CPM), computing return on investment (ROI), mixing advertising media, role of offers and discounts, email advertising metrics and cautions

Appropriate Courses
Intro to Marketing, Principles of Marketing, Advertising & Promotion, Principles of Retailing, Entrepreneurship, Retailing, Intro to Business

Included Written Content
An Overview of Advertising, The Role of Advertising in Integrated Marketing Communications, Budgeting for Advertising, Creative Decisions, Media Decisions, Measuring Advertising Effectiveness, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Sales Video
Sales Briefing
Sales
Sales VideoSales Briefing
Students become the Group Sales Manager for the Blake Hotel. The Blake depends on sales of rooms, meeting space and banquets to corporate, government and social groups. Students must build a pipeline, create quotes, and win bids to make a sales goal.
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Topics Covered
Reviewing prospects, preparing bids, understanding delivery capability, differentiating customers, maintaining a prospect pipeline, costing and profitability

Appropriate Courses
Intro to Marketing, Principles of Marketing, Entrepreneurship, Sales Management, Salesmanship, Intro to Business

Included Written Content
Types of Salespeople, Consultative Selling and Relationship Building, Presentation Styles in Professional Selling, The Sales Process, Dealing with "No," Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Promotion - Social Media & Web Marketing Video
Promotion - Social Media & Web Marketing Briefing
Promotion - Social Media & Web Marketing
Promotion - Social Media & Web Marketing VideoPromotion - Social Media & Web Marketing Briefing
Zena, a trendy retailer, needs a VP of Social and Web Marketing. Students take on this role and follow fashion trends online, post key items to social media (a simulated Instagram-like site), jump on viral trends, and manage featured items on their simulated website--all toward meeting a challenging sales goal.
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Topics Covered
Using social media for market research, promoting products via social media, social media metrics, exploiting "viral" situations, website marketing and its effects, analyzing results of social marketing

Appropriate Courses
Intro to Marketing, Principles of Marketing, Social Media Marketing, Digital Marketing, Ecommerce, Intro to Business

Included Written Content
The Importance of Online Marketing, The Role of a Company's Website, Characteristics of an Effective Website, Types of Social Media, Tracking the Effectiveness of Social Media & Web Marketing, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Pricing - Fundamentals Video
Pricing - Fundamentals Briefing
Pricing - Fundamentals
Pricing - Fundamentals VideoPricing - Fundamentals Briefing
SafeMart is opening a new supermarket and students must set prices. They set storewide margins to balance volume and profit. They then optimize prices for particular price elastic and inelastic goods in the store.
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Topics Covered
Pricing methodologies, mark-up and margin, price elasticity, elastic and inelastic products, profit maximizing prices

Appropriate Courses
Intro to Marketing, Principles of Marketing, Entrepreneurship, Intro to Business, Principles of Retailing

Included Written Content
Pricing Objectives, Factors Influencing Price, Pricing Strategies, Methods for Setting Price, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Pricing - Yield Management Pricing Video
Pricing - Yield Management Pricing Briefing
Pricing - Yield Management Pricing
Pricing - Yield Management Pricing VideoPricing - Yield Management Pricing Briefing
Students take on the role of Revenue Manager for the Commodore Hotel. With some nights sold out and others near empty, the Commodore needs yield management pricing to maximize revenue. Students apply yield management concepts to meet a revenue target.
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Topics Covered
Nature and goal of yield management pricing, businesses where it works best, pricing for low demand situations, pricing for profit in high demand situations, tracking results and using feedback

Appropriate Courses
Intro to Marketing, Principles of Marketing, Intro to Business, Service Industry Marketing, Sports & Entertainment Management, Advanced Marketing/Strategy

Included Written Content
The Rise of Yield Management, An Overview of Yield Management, Applying Yield Management, Revenue Management Cycle, Yield Management in Action, Possible Issues with Yield Management, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$6.99
Marketing VP -  Retail Video
Marketing VP -  Retail Briefing
Marketing VP - Retail
Marketing VP -  Retail VideoMarketing VP -  Retail Briefing
In this comprehensive project, students are the VP of Marketing of a fully functioning retail store. Their decisions on product, price, place, promotion, and people determine success or failure. Students use quantitative reports and qualitative feedback from customers and employees to adjust their strategies and tune their operations. To meet the profit goal, they must have a logical, consistent, and complete marketing plan.
More...


Topics Covered
All aspects of an integrated marketing plan. Price, promotion, place, product, people, customer feedback, financial results. The emphasis is on creating a plan where all the pieces fit together and support each other. There is no single solution. A coherent plan where all the parts align will achieve the profitability goal. Many specific aspects of the retail industry are covered.

Appropriate Courses
Intro to Marketing, Principles of Marketing, Principles of Management, Principles of Retailing, Entrepreneurship, Intro to Business, Advanced Marketing/Strategy

Included Written Content
NA

Estimated Time:
4-8 hours
Price Before Discounts:
$19.99
Marketing VP - Sports & Entertainment Video
Marketing VP - Sports & Entertainment Briefing
Marketing VP - Sports & Entertainment
Marketing VP - Sports & Entertainment VideoMarketing VP - Sports & Entertainment Briefing
This comprehensive project teaches marketing in the context of the sports & entertainment industry. Students cover major marketing topics as they pursue a profit goal running and marketing a pro football franchise. As owners of the stadium, they also boost profits with revenue from concerts between games. From market research, to players, to ticket prices, to promotions, and to concessions, students have complete control.
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Topics Covered
All aspects of an integrated marketing plan. Price, promotion, place, product, people, customer feedback, financial results. The emphasis is on creating a plan where all the pieces fit together and support each other. There is no single solution. A coherent plan where all the parts align will achieve the profitability goal. Many specific aspects of the sports and entertainment industry are covered.

Appropriate Courses
Intro to Marketing, Principles of Marketing, Principles of Management, Entrepreneurship, Intro to Business, Sports Management, Sports Marketing, Entertainment Marketing

Included Written Content
NA

Estimated Time:
4-8 hours
Price Before Discounts:
$19.99
Hospitality Collection
 
Revenue Management - Basics Briefing
 
Revenue Management - Basics
Revenue Management - Basics Briefing
Students work as the Revenue Manager of the Hotel Del Mar. Their goal is to increase revenue for the newly renovated hotel property. Students test what they've learned about adjusting room rates to increase hotel revenue.
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Topics Covered
Revenue management math, pricing and selling guest room strategies, room rates and profitability, financial management, demand-based pricing, demographic profiles, dynamic pricing, revenue per available room, occupancy rate

Appropriate Courses
Hospitality Financial Analysis, Hospitality Managerial Accounting, Lodging & Luxury Hotel Management, Revenue Management in Hospitality, Introduction to Hotel Revenue Management, Understanding Hospitality Financial Statements

Included Written Content
What is Revenue Management?, It’s a Supply-and-Demand Thing!, Goals of Revenue Management, Methods for Maximizing Revenue, The Importance of Revenue Management , Revenue Management Math, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$9.99
 
Revenue Management - Advanced Briefing
 
Revenue Management - Advanced
Revenue Management - Advanced Briefing
Students work as the Revenue Manager for the Hotel Magnificent. During a busy July season, students use what they've learned about dynamic pricing to meet a revenue goal. Several Air-Balloon Jamborees are in town during the month so students will use duration control and other strategies to increase revenue.
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Topics Covered
Advanced revenue management, dynamic pricing, market segmentation, capacity management, duration control, and discount allocation

Appropriate Courses
Hospitality Financial Analysis, Hospitality Managerial Accounting, Lodging & Luxury Hotel Management, Revenue Management in Hospitality, Introduction to Hotel Revenue Management, Understanding Hospitality Financial Statements, Hotel Operations Management: Tactics for Profitability

Included Written Content
Modern Revenue Management, Information Drives RM Strategies and Tactics, Advanced Techniques to Maximize Revenue, Capacity Management, Discount Allocation,Duration Control, The Revenue Manager as Integrator, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$9.99
 
Guest Services - Social Media Briefing
 
Guest Services - Social Media
Guest Services - Social Media Briefing
Students are the Guest Satisfaction Manager/Social Media at the C-Blitz Hotel in Chapel Hill, North Carolina. There are some big sporting events at the University, and more are scheduled. The hotel has struggled in handling the events and social media complaints are increasing.
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Topics Covered
Guest services, housekeeping, social media monitoring, addressing negative social media feedback, guest service changes in response to social media feedback

Appropriate Courses
Building Guest Loyalty, Lodging & Luxury Hotel Management, Introduction to Hotel Operations

Included Written Content
Social Media Strategies for Hotels, Why Social Media?, Guests’ Problems on Social Media—A Call to Action, The Power of Social Media on Guest Service,The Electronic Word-of-Mouth, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$9.99
 
Sales & Marketing - Marketing ROI Briefing
 
Sales & Marketing - Marketing ROI
Sales & Marketing - Marketing ROI Briefing
Students work as the Marketing Manager for the Dupont. They will test multiple marketing options to determine which marketing channel has the best ROI and the greatest impact on room bookings and revenue.
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Topics Covered
Hotel marketing, determining marketing ROI, marketing ROI math, the impact of marketing on hotel occupancy, revenue, and profitability

Appropriate Courses
Introduction to Hospitality Marketing, Building Guest Loyalty, Lodging & Luxury Hotel Management, Integrated Marketing for Hospitality, Services Marketing Planning and Management, Hotel Operations Management: Tactics for Profitability

Included Written Content
Sales and Marketing Strategies for Hotels, Sales & Marketing Basics, The Marketing Plan & Budget, Marketing Budget Tips, Successful Marketing Checklist, Return on Investment Math, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$9.99
 
Sales & Marketing - Group Sales Briefing
 
Sales & Marketing - Group Sales
Sales & Marketing - Group Sales Briefing
Students work as the Group Sales Manager at the Cosmo, a hotel that depends largely on group business. Students learn how to divide group prospects into most and least desirable, and then bid accordingly. With the Cosmo's 418 guest rooms and 2 banquet/meeting rooms, students will work to meet a group sales/bookings target by the end of the month.
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Topics Covered
Group sales, researching the revenue potential for different groups based on their hotel/meeting needs, bidding process for hotel group sales, maximizing revenue potential of hotel group sales

Appropriate Courses
Lodging & Luxury Hotel Management, Revenue Management in Hospitality, Introduction to Hotel Revenue Management, Understanding Hospitality Financial Statements, Convention Services & Event Management, Event Management, Event Leadership and Planning, Hotel Operations Management: Tactics for Profitability

Included Written Content
Types of Guests and Groups, Group Sales Strategies, Understanding Group Meeting Planners (The Buyers), The Role of the Group Sales Manager (The Seller), Monitoring Sales Targets/Quotas, Building a Group Sales Quote, The Profitability Pyramid, Research on Group Buying Behavior, The Post-Con: Feedback & Improvement, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$9.99
 
Operations - Front Office Briefing
 
Operations - Front Office
Operations - Front Office Briefing
Students are the new Front Desk Manager for The Copa Hotel in downtown Boston. They will work on fixing staffing levels to adequately manage guest arrivals and check-ins. In addition, they will review and change various guest policies to increase profit.
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Topics Covered
Front desk management, monitoring social media to determine guests' front desk experience, guest policies impact on profit, front desk staffing

Appropriate Courses
Building Guest Loyalty, Lodging & Luxury Hotel Management, Hospitality Facilities Design, Hospitality Facilities Management, Hotel Operations Management: Tactics for Profitability, Introduction to Hotel Operations

Included Written Content
Front Office Functions and Responsibilities, The Front Office Challenge, The Front Office as Team Quarterback, Front Office Management, Measuring Success, Difficult Requests and Judgment Calls, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$9.99
 
Operations - Housekeeping Briefing
 
Operations - Housekeeping
Operations - Housekeeping Briefing
Students are the new Housekeeping Manager for the 190-room Skyeburst Resort. They must end the month with their Employee Satisfaction Score (ESS) and Customer Satisfaction Score (CSS) above target levels, while keeping spending on Wages for the Rooms Department at or below a specified budget.
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Topics Covered
Housekeeping management, hotel staffing, customer satisfaction scores, adjusting housekeeping staffing to maintain customer satisfaction, monitoring social media for customer feedback about hotel cleanliness and housekeeping issues, impact of staffing on profitability

Appropriate Courses
Building Guest Loyalty, Lodging & Luxury Hotel Management, Hospitality Facilities Design, Hospitality Facilities Management, Hotel Operations Management: Tactics for Profitability, Introduction to Hotel Operations

Included Written Content
Housekeeping’s Purpose and Overview, Department Responsibilities, Housekeeping Staffing Structures, Room-Status Reporting, Housekeeping Management: Part Technical, Part Administrative, and Part Motivational, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$9.99
 
Operations - Engineering Briefing
 
Operations - Engineering
Operations - Engineering Briefing
As a consultant to the Engineering/Maintenance Department at the Harriman-Brown Hotel, students are tasked with fixing maintenance issues that arose from previous staff cuts. They must work to balance proper staffing and planning for maintenance while staying within a specific expense budget.
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Topics Covered
Hotel maintenance, customer room satisfaction, the importance of preventative maintenance, emergency repairs, budgeting and staffing for proper hotel maintenance

Appropriate Courses
Building Guest Loyalty, Lodging & Luxury Hotel Management, Hospitality Facilities Design, Hospitality Facilities Management, Hotel Operations Management: Tactics for Profitability, Introduction to Hotel Operations

Included Written Content
Engineering’s Purpose and Overview, Activity Behind the Scenes, Types of Maintenance, Avoiding OOO Rooms, Energy Management and Safety Systems, Capital Expenditure Budget Preparation, Maintenance Leadership, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$9.99
 
Food & Beverage - Restaurant Basics Briefing
 
Food & Beverage - Restaurant Basics
Food & Beverage - Restaurant Basics Briefing
Students are in charge of the menu for the Blarney Pub at the Emerald Hotel. They must create a menu and set all menu item prices to maximize profitability while also taking into account guest feedback about pricing and menu selection.
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Topics Covered
Restaurant menu pricing for profitability, hotel restaurant management, using guest feedback to determine proper pricing and menu selection for a hotel restaurant

Appropriate Courses
Building Guest Loyalty, Lodging & Luxury Hotel Management, Hospitality Facilities Design, Hospitality Facilities Management, Hotel Operations Management: Tactics for Profitability, Introduction to Hotel Operations, Food Service Management, Theory, and Practice; Restaurant Management; Foodservice Management Essentials; Tactics and Strategies for Restaurant Management

Included Written Content
The Role of Food & Beverage in Hotels, Types of Food & Beverage Outlets, A Changing Paradigm, F&B Marketing, F&B Economics, F&B Profits: It’s in the Margins, F&B Operations

Estimated Time:
1-2 hours
Price Before Discounts:
$9.99
 
Food & Beverage - Banquets Briefing
 
Food & Beverage - Banquets
Food & Beverage - Banquets Briefing
The Phoenicia is a group hotel dependent on banquets and meetings for much of their profit. Although students have just begun working at the Phoenicia, they've been put in charge of scheduling all the staff for upcoming banquets and meetings for one week. While monitoring guest feedback, students will need to balance staffing/costs for banquet/meetings to ensure a great guest experience.
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Topics Covered
Customer Service Satisfaction (CSS) score, managing hotel banquets and meetings, responding to guest feedback to improve a hotel's banquets/meetings, staffing and timing for banquet execution

Appropriate Courses
Building Guest Loyalty, Lodging & Luxury Hotel Management, Hospitality Facilities Design, Hospitality Facilities Management, Hotel Operations Management: Tactics for Profitability, Introduction to Hotel Operations, Event Management

Included Written Content
Group Hotel F&B, Meeting Planners Demand an “Experience”, Banquet vs. Restaurant Profitability, Balancing Cost Controls and Guest Satisfaction, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$9.99
 
Hospitality Accounting Briefing
 
Hospitality Accounting
Hospitality Accounting Briefing
The Gold Star is struggling and needs your students' knowledge of hospitality accounting and benchmarking to cut losses and make a profit for the month. With a specific budget for overall hotel costs, students will need to examine the hotel's budget across multiple categories and cost centers and make staffing adjustments based on industry benchmarks.
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Topics Covered
Hotel/hospitality accounting, Uniform System of Accounts for the Lodging Industry (USALI), benchmarking, identifying over/under spending, hospitality staffing, hospitality budgeting

Appropriate Courses
Hospitality Financial Analysis, Hospitality Managerial Accounting, Lodging & Luxury Hotel Management, Revenue Management in Hospitality, Introduction to Hotel Revenue Management, Understanding Hospitality Financial Statements

Included Written Content
Hotel Financial Management Overview, Controller Functions, The Importance of Financial Statements, The Profit & Loss Statement Explained, The Financial Management Cycle, Achieving Profitability, Key Terms

Estimated Time:
1-2 hours
Price Before Discounts:
$9.99
 
F&B Manager - Hotel Restaurant Briefing
 
F&B Manager - Hotel Restaurant
F&B Manager - Hotel Restaurant Briefing
In this comprehensive project, students are the new Food & Beverage Manager at the Flamingo Hotel. Students must plan three meals a day for hotel guests and area residents. In order to achieve a specific profit goal, students will need to manage all aspects of the Flamingo - pricing based on food costs, food purchasing, staffing, choosing menu items, and much more.
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Topics Covered
Managing a hotel restaurant for profitability, budgeting/staffing for hotel restaurant success, using food and beverage costs for budgeting and pricing success, researching hotel guest demographics to determine best hotel restaurant menu items and cost, managing food purchasing decisions for hotel restaurants

Appropriate Courses
Building Guest Loyalty, Lodging & Luxury Hotel Management, Hospitality Facilities Design, Hospitality Facilities Management, Hotel Operations Management: Tactics for Profitability, Introduction to Hotel Operations, Food Service Management, Theory, and Practice; Restaurant Management; Foodservice Management Essentials; Tactics and Strategies for Restaurant Management

Included Written Content
N/A

Estimated Time:
3-4 hours
Price Before Discounts:
$19.99
 
General Manager - Limited-Service Hotel Briefing
 
General Manager - Limited-Service Hotel
General Manager - Limited-Service Hotel Briefing
Ideal for a capstone project, this General Manager project tests students understanding of the complexities of hotel operations at a limited service hotel. Students are the replacement for the General Manager at the Omni Inn. Students control room pricing based on guest demographics, and front desk/housekeeping staffing for weekends and major events. The success of the student's hotel management decisions are based on three scores: CSS, a measure of customer satisfaction; ESS, a measure of employee satisfaction; and your YTD (year to date) profit.
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Topics Covered
Managing a hotel for profitability, budgeting/staffing a hotel front desk and housekeeping for success and positive guest experiences, setting room pricing and staffing based on occupancy rates, customer satisfaction scores, employee satisfaction scores, and a balanced scorecard.

Appropriate Courses
Hospitality Financial Analysis, Hospitality Managerial Accounting, Lodging & Luxury Hotel Management, Revenue Management in Hospitality, Introduction to Hotel Revenue Management, Understanding Hospitality Financial Statements, Hospitality Facilities Design, Hospitality Facilities Management, Hotel Operations Management: Tactics for Profitability, Introduction to Hotel Operations

Included Written Content
N/A

Estimated Time:
3-4 hours
Price Before Discounts:
$19.99
 
General Manager - Full-Service Hotel Briefing
 
General Manager - Full-Service Hotel
General Manager - Full-Service Hotel Briefing
In the most comprehensive hotel simulation on the market, students are in full control of transforming the old Grossman Hotel into the new Hotel 3000 with a new focus and strategy. In this General Manager simulation, the penultimate capstone project, students pull together all the disciplines of operating a full-service hotel for profitability - marketing the hotel, setting competitive room rates, and selling rooms and banquets while maintaining hotel operations and excellent customer reviews.
More...


Topics Covered
Researching a struggling hotel and making the numerous decisions to turn around the hotel into a profitable property -- market research, adjusting room rates vs competitors, engineering and maintenance, housekeeping staffing, selling meetings/banquets and staffing events appropriately, balanced scorecards, and more.

Appropriate Courses
Hospitality Financial Analysis, Hospitality Managerial Accounting, Lodging & Luxury Hotel Management, Revenue Management in Hospitality, Introduction to Hotel Revenue Management, Understanding Hospitality Financial Statements, Hospitality Facilities Design, Hospitality Facilities Management, Hotel Operations Management: Tactics for Profitability, Introduction to Hotel Operations

Included Written Content
N/A

Estimated Time:
6-7 hours
Price Before Discounts:
$19.99
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