Your students take control of their own business via their web browser. With vivid, immersive graphics, your students see the results of their marketing decisions - increased sales and profits, a thriving business, etc.
The 4 Ps of Marketing
Students see the 4 Ps of marketing - product, price, place, and promotion - come to life in the virtual businesses on the screen.
Market Research and Segmentation
Students learn how to conduct market research, and then use market segmentation to advertise and reach the ideal audience for their businesses and products.
Market and Test
Students learn by doing. With Case Simulations’ experiential learning, students learn the impact of their many marketing decisions, via reports and sales data and visual cues, on their businesses’ bottom line sales and profitability.
See what professors have to say about using Case Simulations with their students and classes
Topics covered in the Marketing Collection include: