Students work as the pricing manager for a sports team. Using their knowledge of ticket pricing learned via the sim, students work to meet a specific profit goal.
Students work as the pricing manager for a sports team as they learn variable pricing and dynamic pricing.
Students learn about getting fans into and out of a stadium efficiently and safely, as well as security staffing inside the stadium.
Students learn about the management and pricing of parking for a sports stadium.
Students learn about how a successful concessions strategy contributes to profits for a sports team and stadium.
Students study the financials behind a successful stadium concessions business, including the decisions behind spending money to build concession stands.
Students learn how sponsorships are a vital source of revenue for a sports team. Sponsorships availabe to sell in the simulation, include: Field Signs, Sky Boxes, Stadium Naming rights, and more.
Students learn how promoting and advertising a sports franchise is one of the keys to a profitable and successful team. Students also learn the impact of advertising on game day attendance and profits.
Students learn how social media advertising and promotion can boost fan attendance at games and increase profits.
Students learn all the key decisions that go into selling television rights for sports events - which networks are interested, which networks have schedule availablity, and which network is offering the highest deal.
Students learn the process for evaluating player perfomance and how to hire or fire players - all to improve the team's on field perfomrance.
Students learn the ethics involved in sports management - specifically dealing with players with ethically dubious off-the-field issues.
In this 3-4 hour capstone project, students learn the complex series of decisions faced by the General Manager of a sports franchise,
In this 3-4 hour capstone project, students take over all the business decisions involved in running a successful sports franchise.