Bring Entrepreneurship to Life for Your Students - Remote or in the Classroom
Experiential Learning Curriculum Integrates Seamlessly with Your Lectures to Put Students In Charge of Running Their Entrepreneurial Business
How Does It Work
Students will take control of their own simulated businesses via their web browser. With vivid, immersive graphics, students learn the many key decisions and fundamentals of building and growing a successful entrepreneurial business - market research, elevator pitch, business plan, raising capital, and much, much more.
Turn your classroom into a startup incubator! Students will learn to identify business opportunities, conduct market research, create a business plan, develop and elevator pitch, and learn the intricacies of operating a profitable business.
Hiring & Employee Management
Creating a team of subject matter experts is key for any business. Learning best practices for hiring and managing that team will lay the foundation of the importance of Human Resources for students.
Marketing
Students see the 4 Ps of marketing - product, price, place, and promotion - come to life in the virtual businesses on the screen.
Mega-Mogul Project
After choosing from 20 different business options, students start with one business and one location, and work to grow and expand their entrepreneurial empire to multiple businesses and multiple locations.
By using the concepts and principles learned in the simulation lessons and assignments, students control all aspects of managing their growing business and see the impact of their decisions immediately.
Students are put in the driver's seat to develop a profitable business empire and also watch as their personal net worth increases in the simulation.
Hear what professors have to say:
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Students may choose from 20 simulated businesses in the Entrepreneurship Collection: